Twitter is a social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are short text-based posts which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Users can send and receive tweets via the Twitter website, SMS or 3rd party applications. Twitter has seen explosive growth since late 2008
Benefits of the Service
- Create official brand or product channel
- Quickly build targeted followers
- Maintain user engagement with ongoing Tweets
- Leverage existing followers to build larger network
- Drive brand and campaign traffic
