Social Advertising displays ad formats on Social Sites that engage the social profile of the user viewing the advert. Whereas in traditional, non-social, advertising the ad is targeted based on general demographics, surveys, time slots etc, in social advertising the ad is targeted based on what it known specifically about the individual user and their social network.
Benefits of the Service
- Social ads (CPC) displayed to highly targeted audience
- Banner ads (CPM) build brand amongst country audience
- Simple Social Ad creation process
- Real time optimisation to increase performance
- Easily promote existing Social Pages and Groups
